Willem van Roosmalen

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I am a Dutch founder and creative director living in The Netherlands.

With a background in strategy and design I have always been intrigued by the bigger picture and the smallest detail. Started with interviewing talented designers and teams which evolved in Holland's largest online design magazine and job board. Then founded Homerun; software for design minded companies to attract and hire talent.


Rooted in creative culture, Homerun is recruitment software for creative and digital-first companies to attract, review and hire talent. Customers include Random Studio, Buffer, Wetransfer, SPACE10, Bakken & Baeck, Kolonial, Bugaboo, Publicis One, It's Nice That and Tidal.

We explore company culture, hiring, work/life balance and office rituals at design-minded companies all over the world with The Art of Work.


Online platform supporting Dutch creative culture and careers. Interviews with a.o. Eike König (Hort), Coverjunkie, Merijn Hos, Will Hudson (It's Nice That), Hansje van Halem and creatives at Studio Dumbar, DROGA5, SPACE10, Design Academy Eindhoven and ...,staat. Annual Dutch Design Talent insignia awarded to the most talented graduating creatives.

Also largest creative job board of The Netherlands.


Occasionally speak at events, write guest columns and serve as jury member on award panels at a.o. Creative Mornings, Inside Intercom, Dutch Design Awards, ADCN Awards, Volvo Design Challenge, Dutch Digital Design and WOTH.

Connect with me if you want to talk about The Art of Work, your company culture, personal career or learn more about Homerun via e-mail, LinkedIn or Instagram.